Devise and implement search engine optimization (SEO) and pay-per-click (PPC) strategies.

Create and manage link-building and content marketing strategies.

Develop and maintain a social media presence.

Develop engaging online content including blog articles, videos, graphics, and ads; monitor and analyze content click-through rates.

Forecast marketing campaign growth and return-on-investment (ROI) and report these to leadership.

Manage and write copy for email and social media marketing campaigns, among others.

Contact, interview, and hire graphic artists, web designers, videographers, etc. to create unique, engaging content.

Use Google Analytics, Google AdWords, and other relevant digital marketing tools.

Devise new ways of driving traffic to the company website/s. Regularly maintain and update the user journey on the website as required.

Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and budget, developing and revising ideas.

Stay abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies when developing campaigns and update current campaigns.